Red Rock Fertility
Aviators Partnership
Red Rock Fertility Center’s Home Run Success at The Aviators’ Game
The journey to parenthood can be challenging – and for many, the path is not straightforward. Red Rock Fertility Center (RRFC) in Las Vegas, a leader in fertility treatments, understands the complexities accompanying fertility struggles. They turned to BTV to expand their reach and help more people grow their families.
Building Trust, Growing Families
While they have long been a trusted name in the community, RRFC faced the challenge of raising awareness about their services and reaching a broader audience.
RRFC also sought to create meaningful connections with potential patients. They wanted to emphasize their support for diverse communities, such as the LGBTQ+ community, while also making a significant impact in the lives of families wanting to grow. The challenge was to find a way to not only increase brand exposure but also build trust with target audiences.
A Winning Partnership with The Las Vegas Aviators
We needed to create a campaign that would not only elevate Red Rock Fertility Center’s visibility but also resonate deeply with the Las Vegas community. We crafted a strategy that would put RRFC at the forefront of the conversation around fertility.
We saw an opportunity to partner with The Aviators, Las Vegas’ beloved minor league baseball team. By leveraging a widely attended sports event, we could bring RRFC’s message to thousands of people in an engaging and impactful way. Our strategy was offering free fertility treatments to a lucky winner, a gesture that would grab headlines and touch hearts.
Brand Visibility and Engagement Across Channels
Brand Exposure Across Multiple Channels
The partnership with The Aviators was a home run for RRFC. Major TV stations like Channel 3 and Fox 5 covered the event, highlighting RRFC’s commitment to helping people in their fertility journey. The coverage was not just about the giveaway but also about educating the public on fertility options. This media attention significantly boosted RRFC’s visibility, placing it in the spotlight as a compassionate and innovative leader in the fertility space.
A Surge in Prospective Patients and Leads
The event caught the TV stations’ eye and sparked interest among prospective patients. By offering free fertility treatments, RRFC generated buzz and solidified its reputation as a center that cares about the community. This translated into increased leads, with many attendees and viewers considering RRFC for their fertility needs.
Successful Partnership with The Aviators
The event celebrated Pride Month, aligning RRFC with the LGBTQ+ community and demonstrating their support. The partnership also gave RRFC access to a diverse audience at the ballpark to engage directly with potential patients.
Impressive Social Media Performance
The event’s impact extended beyond the ballpark and TV screens, resonating strongly on social media as well.
Our paid social media campaign reached 3,402 with 5,381 impressions, resulting in 39 link clicks. But it was the organic social media performance that truly stood out.
Our content posted on Red Rock Fertility’s Facebook and Instagram pages had a total of 5,426 impressions, 5,075 reach, 5,180 total video plays, and 133 engagements.
In total, the event garnered a combined reach of 258,981 and 273,171 impressions across all Red Rock Fertility platforms, with over 1,233 engagements and 340 link clicks.
236,133 and 258,012 impressions, 629 engagements, demonstrating strong community interest and interaction
Reached 9,934 users, with 303 engagements and 301 link clicks, indicating that the message was seen and acted upon
Reach and impression count of 4,157, with 138 engagements, reflecting a solid engagement rate
280 reach and 195 impressions, 39 engagements, reaching professionals who may be interested in RRFC’s services