Jon Mackin
VP of Social & Programmatic
A strategic thinker and innovative marketer, Jon Mackin leads the team in creating and implementing cutting-edge paid media strategies and optimizing social strategies to ensure maximum reach and engagement. Known for his data-driven approach, Jon’s leadership has consistently delivered highly effective campaigns, driving substantial returns on ad spend (ROAS).
Jon holds a bachelor’s degree from the University of Nevada, Las Vegas. With over 15 years of experience, he has led social and digital strategies for major entertainment brands in Las Vegas and served as a CMO in the fintech sector. His career is marked by significant achievements in performance marketing and content strategy, earning him a reputation for increasing leads and sales for high-profile brands.
Outside of his professional career, Jon is a dedicated family man. He enjoys coaching his four kids’ sports teams, spending quality time with their dog, Kevin, and podcasting with his wife, Danielle. Jon loves living in Las Vegas for its vibrant sports culture and endless entertainment options, making it the perfect backdrop for his active lifestyle.
Recent Blog Posts
The Importance of UX in Education
In the education industry, data is king. It helps parents and family members decide where to place a student. It gives insight to teachers and school leaders about the health of their schools and [...]
Compelling Storytelling – Crafting Video Ads
Before there was Tiktok, Youtube, Instagram Reels and Facebook Reels, the best way to get your business out there in the world of video ads was commercials. Long gone are the days of setting [...]
Nonprofit Social Media Strategy: 3 Ways to Get Started!
Community outreach, awareness and support are vital for any nonprofit organization’s success. It takes a village of marketing efforts to achieve this goal, but one very important tool that should be included in your [...]