
Joe Arduini
SVP Agency Operations
Proud husband, dog lover and musical hobbyist, Joe serves as SVP Agency Operations at BTV. In this role, Joe works closely with the team to help establish and evangelize processes that aid in the core vision of helping the organization’s BTV partners grow and thrive while strengthening the communities they serve.
Prior to BTV, Joe held roles as VP, Earned Media at REQ and Director of Partnerships, NA at Gambling.com Group. With REQ, Joe led SEO and content strategy teams in the conceptualization and execution of inspired Earned Media campaigns for brands of all sizes and verticals, including Hard Rock International, MGM Resorts International and RipCurl. With Gambling.com Group, Joe led process development as well as SEO, content and media placement strategies in the sports betting and iGaming space for Partnerships with GANNET and McClatchy.
Hailing from Pittsburgh, PA, Joe relocated to Vegas in 2005. In his spare time, Joe enjoys spending time with his wife, Juci, and two Yorkipoos, Blueberry and Luma, writing and producing music, bodyweight training, watching movies and rooting for his favorite hockey teams (Let’s Go Pens and Go Knights Go!)
Recent Blog Posts
The Importance of UX in Education
In the education industry, data is king. It helps parents and family members decide where to place a student. It gives insight to teachers and school leaders about the health of their schools and [...]
Compelling Storytelling – Crafting Video Ads
Before there was Tiktok, Youtube, Instagram Reels and Facebook Reels, the best way to get your business out there in the world of video ads was commercials. Long gone are the days of setting [...]
Nonprofit Social Media Strategy: 3 Ways to Get Started!
Community outreach, awareness and support are vital for any nonprofit organization’s success. It takes a village of marketing efforts to achieve this goal, but one very important tool that should be included in your [...]