Community outreach, awareness and support are vital for any nonprofit organization’s success. It takes a village of marketing efforts to achieve this goal, but one very important tool that should be included in your overall strategy is social media marketing.
Think of your social media channels as your own storytelling machine. You have the power to tell your story the way you want to in order to spread awareness and garner support. Here are three ways to kickstart a strong strategy:
1. Build your social media team
Social media marketing can be time consuming, especially if you do it right, but there are ways to make your content machine run smoothly!
2. Select the best platforms for your nonprofit
The main players to consider having a presence are still Facebook, Instagram, TikTok, X, LinkedIn and YouTube. There’s also WhatsApp, Threads and Pinterest. It can feel overwhelming when you’re trying to get started! However, when organizing your social media strategy, think about what platforms best fit your organizations’ bandwidth and mission. Here are our top five platforms to consider when starting out:
3. Make it Manageable
Set realistic goals and expectations for you and your team surrounding your social media strategy. Depending on your resources it may not be feasible to post every day, however, mapping out a consistent schedule will benefit your organization. If posting 5 to 7 times per week is too much, set a goal for 3 to 4 times a week and stick with that plan. If you find time to do more go for it!
There are free tools to help you organize, post and schedule your content.
Remember to experiment when you get started with different types of content and see what works best and resonates with your audience. As a nonprofit, you have a lot of amazing stories to tell. Using that to your advantage to pull heart strings through real, authentic content can lead to social media success.
If you need help with your social media strategy, the earned social media team at BTV Marketing Group is here to help! Call us at 702-483-0674 or email [email protected] to get started!
