The Neon Museum
Illuminating the
Story of Las Vegas
Turning Interest into Bookings
The Neon Museum in Las Vegas, famous for its mesmerizing tours of historic neon signs, faced a significant challenge. Despite offering a unique and immersive experience, the museum struggled to convert interest into bookings. Many potential visitors engaged with their content but failed to take the next step to book a tour. The museum needed a robust strategy to target both new visitors and those who had previously shown interest but had not yet converted.
Another challenge was the intense competition for attention on social media platforms. With countless attractions vying for visitors’ interest in Las Vegas, standing out in the crowded digital landscape required a precise and compelling approach. The museum also needed to ensure that their marketing efforts translated into real-world foot traffic and revenue, making their campaigns’ efficiency a critical focus.
Illuminating Pathways to Conversion
To address these challenges, The Neon Museum partnered with BTV Marketing with the mission to boost bookings through targeted paid social media campaigns. Our strategy was twofold:
Boosting Revenue with New Audiences
The results of our targeted paid social media strategy were highly effective.
The combined campaigns reached a total of 117,358 individuals, generating 452,868 impressions and 7,880 clicks. This high level of engagement translated into significant conversions, with 158 tour bookings achieved during the campaign period.
The prospecting campaign effectively introduced new audiences to the Neon Museum, resulting in substantial interest and conversions at a cost per purchase of $40.52. Meanwhile, the remarketing campaign proved highly efficient, achieving a cost per purchase of $17.53 by converting those who had already shown an interest.
Beyond these numbers, the campaign also facilitated the museum’s broader goals:
By leveraging targeted ads on Facebook and Instagram, we not only maximized reach and conversion efficiency but also significantly boosted the museum’s revenue. These results demonstrate the power of a well-executed digital marketing strategy in driving real-world results and achieving client objectives.
117,358
Total Reach
7,880
Total Clicks
$39,600
Revenue Generated
$31.09
Overall CPA