A mom of two girls, Elizabeth Holloway has served as BTV Marketing Group’s Director of UX since February 2023. With over 20 years of experience, she’s worked as a designer in many different industries: hospitality, gaming, pharmaceuticals, music, hospitality and more. She ensures our clients have products and experiences that are usable, enjoyable, and accessible. She also sometimes wears her visual design hat and provides creative and art direction.

She previously worked as a Product Designer at Caesars Entertainment. During her time in Las Vegas, she has worked in the advertising industry, developing digital solutions for clients in the hospitality, gaming, real estate, and automotive industries.

Elizabeth received her bachelor’s degree in Visual Design and Communications from Virginia Tech and her Master’s in Human-Computer Interaction from Iowa State University. She is passionate about lifelong learning and the arts. She volunteers as a Graduate Student Mentor and has volunteered for the National Academy of Recording Arts and Sciences (The Grammys) as both a committee and voting member.

As a Navy brat, Elizabeth has lived all over the world: Washington, Italy, Virginia, North Carolina, England, California, and now Las Vegas. A resident of Las Vegas for 15 years, she’ll tell you that it’s the easy pace of life that keeps her rooted here. You can find her at the latest immersive experience or on the river with her kayak.